Linear elements meet round curves to capture the spirit of a wide-ranging design studio.
The studio collateral was designed to communicate the simplicity of ideas and a love affair for the essentials. The logotype features Valerie's initials and incorporates a traditional serif as it meets a curved edge.
It represents the duality of her work; refined pieces with a playful surprise. The branding is ultimately serious and light, monochromatic and full of color; a symbiotic relationship that works.
BRANDING | PRINT COLLATERAL