Packaging that makes an impact and becomes an influencer.
The aim was to design printed packaging for Lucky Feather that would feel luxurious, colorful and garner interest among retail shoppers. Jewelry would ultimately be placed upon the design, so I worked to develop gold-foiled artwork that would compliment and frame a trendy necklace piece.
Originally released in 2015, the collection was a success among customers nationwide, leading to an expansion that included earrings in Summer/Fall 2016. It was also the company's first introduction to metallic foil finishes which was further utilized in subsequent collections.
PRINT DESIGN | PACKAGING