Inspired by the modern girl who could use a little empowerment daily. She's strong, capable and stylish - and she won't let you forget it.

In researching style and social trends for Lucky Feather, I developed a jewelry collection that would speak to modern girls and women. Seeing a real need for encouragement, I began by conceptualizing wearable pieces that would serve as a daily reminder of hope and inspiration. Next, I designed packaging to be giftable among friends, with aspirational messaging and striking metallic embossed details to compliment the jewelry pieces themselves. I also developed a new display for in-store use in keeping with brand guidelines.

The overall aesthetic is fresh and captures the spirit of strong girls and women. Sensing that the general message would resonate with a large group of consumers, the collection was ultimately expanded to include typographic necklaces with alternative style options. The full collection of 12 styles debuted in Winter/Spring 2016 and quickly became a fan favorite, further cementing Lucky Feather's commitment to providing inspirational gifts that are on trend.  

PRODUCT DESIGN & DEVELOPMENT  |  COPYWRITING   TREND RESEARCH

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