Capturing the youthful spirit of its soon-to-be owner. That's how it settles nicely into daily use.

For the Winter/Spring 2016 collection, Lucky Feather sought an expansion into daily wearables outside of jewelry. The goal was to create tassel key chains for retail that featured a "fun little message" directed to its future owner/use. As I developed the product's size, scale and color, I also incorporated messaging that would resonate with all walks of life. For example, "Beach House" could be used by an actual ocean property owner, or more realistically- by someone who lives in a beach state of mind. The content was meant to be inspirational as well as aspirational in tone.

The product theme was centered around the idea that, "Life's A Party" so bright pops of color were intermixed with pale tints. Since this collection would eventually make its way to stores nationwide, the gold metallic tag was designed to grab the viewer's attention from afar and add visual contrast to the key chains. I also developed a display that would comfortably hold the product and create easy shopping access for customers. Upon its release the collection was quickly in high-demand and was featured in many retail destinations throughout the States.

PRODUCT DEVELOPMENT & DESIGN  |  COPYWRITING   PACKAGING

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