It's all about the essentials. As Brancusi once said, "Simplicity is complexity resolved." 

California Minimalist is a concept store, featuring a thoughtful line of glowing accessories for the modern day It Girl. With a focus on luminescent finishes, items primarily feature copper and brass tones. Each release is available as limited edition.

Identity collateral was designed to honor minimalist principles of "keeping it simple". Art Direction and social media marketing reflects the effortless aesthetic of It girls and their classic individiuality. 

IDENTITY  | BRAND COMMUNICATION | ART DIRECTION | PACKAGING | PHOTOGRAPHY

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