Valerie is a designer & creative living in Los Angeles.

After earning a degree in Graphic Design in 2013, her career began as in-house designer for an L.A-based gift product company. There she worked developing products and designing their packaging for retail use. She also art directed photography, created content and developed e-marketing initiatives. She now freelances as a multidisciplinary creative focusing on launching thoughtful, covetable designs.

Valerie practices in 'thoughtful design' which strives to connect strategic insights with creative solutions. What could you use help with?

GRAPHIC DESIGN
Brand Identity
Logotype
Social Media Graphics
Pattern Design
Web & Blog Design
Marketing Collateral

BRAND COMMUNICATION
Concept Development
Brand Strategy
Visual Tone & Language
Content Creation
Re-positioning
Consulting

PRODUCT DESIGN
Packaging Systems
Trend Research & Strategy
Product Development
Display & POP design
Shop Collaborations
Limited Edition Exclusives
Surface Design
 

ART DIRECTION
Creative Direction
Visual Concepts & Styling
Seasonal Campaigns
Photographic Editing
Event Design
Brand Experiences

PRINT DESIGN
Catalog
Packaging
Stationary
Editorial & Lookbook
Event Collateral
Signage

MARKETING
E-Newsletter Design
Content Calendar
E-Marketing initiatives
Web Advertising Graphics
Copywriting

design process & method

DIALOGUE

The first stage in our collaboration is learning more about your exciting project! This is where you’ll fill me in on the scope (ie. the details) by completing my design questionnaire. After the agreement and deposit have been received, we’ll schedule a 50-minute kickoff meeting via phone or video chat. We’ll discuss the creative brief and go over any questions that you may have.

RESEARCH & STRATEGY

After our kickoff meeting, I’ll spend some time researching your brand, relevant trends and industry practices. I’ll develop design insights and new creative strategies to set you apart from the crowd, and most importantly reach your target audience. Next, I’ll present you with a visual mood board. This is a nice way to combine ideas from our dialogue and my research with visuals - to make sure that we’re on the same page and on track.

EXECUTION

Once the mood board has been approved, the creating begins! Most projects include one set of initial design concepts (3-5 variants) followed by two cycles of revisions. Through each round, we'll explore creative strategies that target your objectives and advance your visual goals. Feedback at all stages ensures that your vision is executed in a meaningful way and I'll make sure we're moving ahead of deadlines. 

FINALIZE

When all designs are approved and the final invoice payment is received, I’ll prepare the artwork for your visual needs. All considerations will be made to work within your printer / production guidelines to set up the new design files successfully. I’m committed to making sure it all looks good. Finally, you’ll receive the project deliverables and I’ll thank you for your collaboration! 

 

some places where my work has been seen

Style Me Pretty
DesignLoveFest
Mod Wedding

+ hundreds of retail stores nationwide.

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Click here to request a Studio Services kit (PDF) to get the nitty-gritty on the design process and available packages.